Monthly Archives: January 2014

Asia’s Go-To Lifestyle TV Channel, Life Inspired Flexes Storytelling Muscle To Captivate Consumers

2013

Asia’s Go-To Lifestyle TV Channel, Life Inspired Flexes Storytelling Muscle To Captivate Consumers

LI_CampaignAsia 40Yrs Image

In 2013, Life Inspired saw an exceptional branded entertainment year that has made it to the channel’s history books. The lifestyle channel launched five branded series back-to-back between July 2013 and November 2013. The objective, to produce content that connects with customers in the best possible way – creating goodwill for a company while driving sales at the same time. With a knack for compelling storytelling, Life Inspired proved to be the TV platform of choice for brands ranging from tourism boards, airlines, to banks, as well as agriculture ministries where their brand stories were cleverly weaved into the show to inspire viewers on endeavours such as food, travel, shopping, and even, what it takes to be a tastemaker. The channel has learned what works on TV and has put storytelling to good use, thus proving to be a tastemaker itself.