All posts by Kit Lee

February 19

Mercedes-Benz, the second brand to launch a Weibo social commerce campaign after Chinese smartphone marker Xiaomi, sells 666 specially designed Smart cars within a week.

March 12

Swiss International Air Lines will launch its first direct flights from Singapore to Zurich on 13 May. The airline initiated a multimedia campaign in mid-March to announce the launch and attract early ticket sales, Mindshare Singapore has been appointed to take care of the brand’s media planning and buying.

March 18

In late March, patrons of 5,000 McDonald’s restaurants in 30 countries in Asia, the Middle East and Africa are surprised by free McMuffins to introduce more people to the brand’s breakfast offerings.

March 13

Leo Burnett launches its Institute of Behaviour, based on the belief that understanding people’s behavior is the key to the future of communications.

April 18

MP & Silva secures a deal for the exclusive rights to distribute the 2014 FIFA World Cup Brazil and other FIFA events across cable, satellite and terrestrial platforms in Vietnam. The arrangement includes all 64 live matches and ceremonies of the World Cup and daily 45-minute highlight programmes.

April 10

Travel site TripAdvisor launches a ‘delayed ad call’, which ensures advertisers are only billed for impressions when users have scrolled down to a point where the ad unit is in view.

April 17

Samsung issues an apology following allegations it hired college students to post negative comments about its rival HTC’s devices in an online forum. Taiwan’s Fair Trade Commission says it is investigating the matter, and could punish Samsung with a fine up to $835,000 if it is found to be in violation of fair trade rules.

April 19

JWT is the latest international agency network to move into Myanmar, signing an affiliation agreement with Mango Marketing in the newly opened market. The agreement gives JWT an option to buy equity in the Myanmar agency.

April 18

Montblanc appoints Weber Shandwick as its new China PR agency, displacing BlueCurrent. Weber Shandwick will be responsible for Montblanc’s four major categories: watches, jewellery, writing instruments, and leather goods.