The Financial Times was the first major news publisher to launch an HTML5 Web App in 2011. Available directly through a web browser at app.ft.com, the app allows readers to access the FT’s award-winning journalism easily and quickly across a broad range of tablet and smartphone devices.
Built using HTML5 technology, the app features continual and automatic content downloads and improvements. It ensures that FT customers can access FT content anytime, anywhere, on a PC and multiple devices, with one login and one subscription payment.
The FT Web App offers readers the following benefits:
– Reading offline – saving a shortcut to your home screen so you can read it offline, at any time, just like one of our existing apps
– Web browser access – no download needed
– All access – one registration or subscription will offer customers access to FT content through a range of devices or on a PC
– Speed – the new app offers improved performance
– Automatic updates – instant product improvements with no need to download new versions of the app
– Specific to smartphones – a completely new and improved design, inclusion of images and FT video content, a new currency converter
– Specific to tablets – new content from FT Blogs
In 2013, the Financial Times celebrates 125 years as one of the world’s leading global business news organisations. The FT was founded in 1888 and the first edition of the newspaper was printed on 13 February. Since turning the newspaper pages pink in 1893, the FT has continued to innovate and evolve, becoming global and pioneering new digital business models and delivery. Today, the FT serves more readers and subscribers across the world than ever before and is recognised internationally for its authoritative and trusted news, commentary and analysis.
