From 2012 to 2013, Hylink created numerous successful cases thru the combination of technology and creativity. The “Malibu My Timeline”, a campaign that utilized technology such as real-time 3D, big-data mining, and semantic analysis, was one of them. Utilizing data from Sina Weibo, it synthesized the fragmented information flow of every user and generated a 3.5 minute personalized experience in real-time 3D. In another example, the “Mengniu Yogurt Music Competition” harnessed the innovative technology of HTML5 + Flash3D, in the creation of the 3D Voice Box Challenge for the Chinese-version of popular TV reality show “The X Factor”. Users compete with each other and to generate the strongest 3D voice box. Taking advantage of the latest 3D printing technology, users can also stand-a-chance to their unique voice box model stereo produced.

With the rapid development of digital technology, Hylink has reformed its systematic integration and transformation of the brand for today’s digital marketing state. As the catalyst for innovative digital technology and forward-thinking creativity, Hylink aims to conduct comprehensive exploration of new marketing possibilities on social and mobile internet marketing platforms for the digital age.

Malibu My Timeline